Elaine Bland is a family doctor in Calgary, AB.  She completed her family medicine training in the UK before relocating to Alberta. She has a master’s in aviation medicine. She spent the last 24 years practicing comprehensive family medicine in rural & urban settings and is now focusing on her palliative care practice and primary care system leadership.  Elaine continues to practice in primary care at the Primary Care Network extended access clinic. Her current leadership roles include hospice medical director and medical lead at Calgary Foothills Primary Care Network in the Mental Health portfolio. Through the fellowship she hopes to develop a framework to embed Choosing Wisely based quality improvement in primary care networks involving multidisciplinary team and patient partners, focusing on what matters to patients, reducing unnecessary testing & deprescribing.